First founded in 1991, from an unknown small village plant to the famous large group, Rouse Group has been developing in fast pace since the 90s of last century. After establishing the brand of Rouse, the group starts from the garment industry, integrates internal and external trades as an organic whole, and becomes a modern joint-stock private enterprise with large scale and influence all over the domestic garment field. Besides focusing on the manufacturing industry, the group also keeps up with the development pace of times, grasps the rising trends of tertiary industries such as home decoration and commerce, and then sets up as well as operates the large home building material market – Rouse Trade City, the Urban Lifestyle Shopping Mall – Rouse Commercial Plaza and other diversified projects, achieving the new progress on the road of diversification.
Concerning the garment industry, Rouse will not only deepen the reform with a new attitude and explore the new operation pattern under the new retailing background, but also will open up the new prospects for industrial development. Currently, the Rouse Trade City covers more than 200, 000 square meters and gets adjacent to the Ningbo Beltway (Ningbo West) entrance and only 3 km far away from Lishe International Airport. The transportation around is quite convenient. At present, the Trade City has become a huge home decoration and building material collection and distribution center in the East Zhejiang area and offers the wholesale and retail business for over ten thousand kinds of commodities for home decoration and building materials, including floor board, wood and line, ceramic and sanitary ware, exquisite stone, hardware and home appliance, furniture and cabinet, kitchen and toilet ceiling, wire duct, water proof paint, etc. The Rouse Commercial Plaza, with total investment of 700 million yuan, now covers more than 120,000 square meters. Taking the location advantage of subway line 2, it has become the central business district in the south of city and the most influential commercial shopping mall of Western Haishu District with the peak popularity.
“The foundation of hundred years begins with a single step, the Rouse of hundred years history will start from now”. The industrial upgrade for every time, the vigorous development of every part, will not only bring the challenges and gains for now, but also the profound effects on the future development of the group. The honor belongs to the past and struggle is for the future! The group will keep forging ahead, conduct bold innovations and move forward the higher target!